Google Places optimization is an extremely powerful tool for every type of business which accepts patrons at a physical location. For the hospitality industry in particular, an optimized Google Places listing can lead to immediate & noticeable growth in website traffic and revenue. Everything written in this post is equally effective whether you are a [...]

This is a very common question from our new clients, and we are happy to report that it has a very practical solution which can be completed in five to ten minutes. Here is the scenario: You have created a Facebook Page for your restaurant, hotel, or local business and your page shows a small [...]

Location-based marketing allows direct interaction with your guests through social media while they are at your location. Check In With Foursquare Foursquare launched in early 2009 with limited availability in only 100 worldwide metro areas. In January of 2011, they eclipsed 1.2 million check-ins per week(1). Foursquare allows users to share their location with friends [...]

Business owners across the world have embraced Facebook – a recent AT&T survey revealed 41% of small businesses in the US have a Facebook Page, an increase of 51% over 2010(1). Some of these businesses have been using Facebook for a couple of years – back when Facebook offered “Groups” as an alternative to personal [...]

Restaurant and Hotel Online Reputation Management Can you remember the last time you researched a buying decision on the Internet? There is a good chance you spent at least a few minutes researching prices online to make sure you were going to take advantage of the best deal. If you were researching a particular product, [...]

Boasting more than 40 million unique monthly visitors per month, there is little doubt that Trip Advisor is one of the websites that Hospitality owners and operators need to be very familiar with. While most of us think “Hotel Reviews” when we hear the name Trip Advisor, they have quietly become a significant source of [...]

There have been some dramatic changes to the way Google evaluates and processes Google Places listings. Here are ten fundamentals to get the most out of your Google Places optimization. Follow these principles and you can be confident that your listing won’t get flagged during the review process. 1. Create ONE listing, using your actual [...]

Hotel Owners, General Managers and hotel marketers have been very active with Google Local listings for the past couple of years, hoping to become one of those lucky five or six listings next to the map at the top of search results using “city name + hotels” or “city name + restaurants” search queries. In [...]

This year, the study provides us with facts and numbers supporting what many of us thought about the state of the travel industry.  Business, personal, and leisure travel is improving,  online reviews are extremely influential, and the use of social media and mobile devices is increasing at a remarkable rate. Research Methodology: A total of [...]